Videoer er fremtiden, når det handler om online marketing. I 2022 anslås det, at mere end 80% af online trafik kommer fra videoer.

YouTube, Wistia og Mynewsdesk er eksempler.

Gode råd om at lave videoer:

Lav 10 videoer i stedet for een video, så kan man vælge den bedste
Tænk på at videoen skal holde sin værdi meget længe
Tænk på at internettets søgerobotter kan finde videoen
Fastlæg hovedideen, det nye, hvem den kan interessere, hvad skal folk gøre efter at have se videoen, hvad videoen må koste at producere.
Gør videoens budskab simpelt.
Opdel videoen i små videoer i stedet for at samle alt i en stor video.
Start med en lille video om et lille emne, hvis du ikke har erfaring med at lave videoer.
Det er vigtigt at undervise og engagere seeren
Man kan evt. sløre baggrunden
Iphone er god til at redigere video
Forsøg har vist at man kan lave kvalitetsmæssigt udmærkede videoer med en smartphone.

Brug iMOVIE
FINAL CUT 10 (MEGET SOM IMOVIE)
RUSH (start med at bruge Rush til at lave videoer, derefter brug iMOVIE, og derefter FinalCut som er det mest avancerede program til redigering)

Brug en app der hedder Descript (hvormed man kan noteret i en tekst, hvor billederne skal indsættes – meget fantastisk program)

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